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Why We Created Canada’s Luckiest Newcomer

As newcomers to Canada, we want to help you settle in so you can enjoy everything our awesome country has to offer.
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Sobeys Capital Incorporated
IGA, Sobeys Capital Incorporated
Freshco, Sobeys Capital Incorporated
Chalo! Freshco, Sobeys Capital Incorporated
Foodland, Sobeys Capital Incorporated
Foodland Co-op, Sobeys Capital Incorporated
Safeway, Sobeys Capital Incorporated


What Is Canada’s Luckiest Newcomer?

Canada’s Luckiest Newcomer is our way of changing one new Canadian’s life. It’s our first time doing this and we’re excited to make some dreams come true by helping with savings, groceries, and more. This giveaway is free to enter and it’s your chance to make your experience in Canada the best it can be.

How do I know if I’m eligible to enter?

If you’ve become a legal resident of Canada for the first time in the last 5 years, you can enter!

Is this legit?

Absolutely. For almost 10 years, we’ve given away prizes to students, parents, and families in Canada. And all of the prizes are supplied by trusted Canadian brands like CIBC and Sobeys. All of our contests are filed and bonded with and authorized by the Régie des alcools, des courses et des jeux so residents of Canada in any province or territory can enter.

Can I really get a chance to win everything?

Yes, you really can. One new Canadian like you will win ALL THE PRIZES. But remember, the winner will only receive the prizes they opt into. So if you want to win them all, make sure you opt into them all. Don’t worry, we’ll let you know every time we add a new prize.

How can I improve my chances of winning?

This isn’t a traditional contest where you only get one entry. You’ll have the opportunity to gain hundreds of entries to give yourself a better chance of winning. Log in and check your Canada’s Luckiest Newcomer feed for small actions you can complete to earn extra entries throughout the contest.

When does the contest end?

The contest ends July 31st, 2021, and the winner will be revealed shortly after that. The prize bundle will keep getting bigger and better until then, so check back often for new prizes and new opportunities to gain extra entries.

How do you choose the winner?

It’s a random draw. When the contest ends, we’ll take every single entry you’ve earned and mix them in with everyone else’s entries, then draw one person’s name as the winner.

I signed up, but I’m not getting any emails! What should I do?

Yikes! You definitely don’t want to miss out on any of our updates. If you aren’t getting emails from us, check your settings to make sure that you have subscribed to all our messages. You can also try adding to your email contacts.

I have more questions, how can I get help?

If you need any help along the way, have any questions, or just want to say hi, you can email us at Someone should get back to you within 24 hours. We’re very friendly and happy to speak with you.